The exciting thing that probably attracts many investors is the fact there is little money that could be invested in the Penny Stocks business. Either way, there is only one reason why you might want to invest no matter the small initial weight on your pocket is. The profit potential in any business is your driving point. Therefore be sensible and try as much as possible to be practical while making this kind of investment decisions. The other place where you might want to invest in is in new companies. A new company may not be able to trade their stocks in the stock market because they might not have the reputation or asset value that allows them to conduct their stock sales there. If you learn of such a company and are sure that their stock value is going to go up in future, this might be a good place to purchase the penny stocks. Remember that you should critically analyze the company before investing in it.