New online marketers need to have a follow up of their websites every once in a month, this is what op industry SEO looks at. This is to ensure they know the progress of your website, whether it is improving or not. They normally check on the traffic details and reports as well as returning visitors and the bounce rate analysis. All these follow ups will indicate what needs to be done in order for your website to be completely optimized and gain a higher rank in the search engines.